Tough Enough to Wear Pink
Sunday, April 27, 2014

Are you Tough Enough to Wear Pink?

Join the cowboys, rodeo fans and some of the toughest residents of Clovis who just happen to be breast cancer survivors on Sunday, April 27, 2014. Spread the word and wear your pink shirts, pink hats and maybe even your pink boots to make a difference for breast cancer research. Thanks to the generous support of the Clovis Rodeo Association, 50 cents for every paid admission and an additional $100 in the name of each event winner wearing pink at the Sunday performance will be donated to cancer research.

Tough Enough to Wear Pink (TETWP) is the brainchild of Terry Wheatley, a breast cancer survivor and Karl Stressman, Director of Special Events for Wrangler. Explains Wheatley, “Breast cancer has touched us both personally. We put our heads together to find a way we could make a difference and TETWP was born. We weren’t sure if we could convince the cowboys to wear pink, but yes they are tough enough!” exclaims Wheatley. “The rodeo community is always ready to reach out to those in need and supporting the fight against breast cancer is not exception.”

Not a traditional color seen in the rodeo arena, on Sunday, April 27 you’ll see pink ribbons, pink balloons and cowboys, rodeo clowns, rodeo announcers, Clovis Rodeo board members and loyal rodeo fans decked out in everything pink to show their support. The TETWP has become an annual event at rodeos throughout the nation to raise awareness and funds for breast cancer research.

What you didn’t wear pink?!?!? Stop by the Clovis Rodeo booth at the main gate and shop for some TETWP clothing to show your support. And watch for the TETWP raffle at the Clovis Rodeo on Sunday, April 27. The raffle is open to all rodeo fans that wear pink and signify their support in the fight against breast cancer.

If you’d like to learn more about everything pink visit www.toughenoughtowearpink.com.