Make Plans to Attend the 2009 Clovis Rodeo - April 23rd - 26th
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Are You Tough Enough to Wear Pink?
The Tough Enough To Wear Pink campaign debuted at the Wrangler National Final Rodeo when one evening of competition was devoted to the fight against breast cancer. Cowboys and cowgirls were encouraged to wear pink to signify their support, and sponsors made donations. The event became known as Pink Night, and a ground swell of support from the western industry and rodeo community began to grow.

The Clovis Rodeo Board has proudly announced that Are You Tough Enough to Wear Pink is the theme for the 95th Annual Friday Night Performance of the Clovis Rodeo! Be sure to spread the word and wear your pink shirts, pink hats and maybe even your pink boots!

The Trading Post Shopping Center is the sponsor for this event, they are donating an additional $100 to each event winner that wears a pink shirt at the Friday performance. They are also donating $.25 per paid admission for Friday's rodeo. The Clovis Rodeo Association is matching that donation. This will result in $200 for the winner of each event that wears a pink shirt (7 events), and $.50 for each paid admission for the Friday rodeo performance will be donated to the local chapter of the Susan G. Komen Breast Cancer Foundation.

The Tough Enough to Wear Pink program is the brainchild of Terry Wheatley, a breast cancer survivor, and Karl Stressman, Director of Special Events for Wrangler. Explains Wheatley, "Breast cancer has touched us personally. Last year we put our heads together to think of a way we could make a difference and helped form this program.

We weren't sure if we could convince the cowboys to wear pink but, yes, they are tough enough!" exclaims Wheatley. "The rodeo community is always ready to reach out to those in need, and supporting the fight against breast cancer is no exception," says Wheatley.

So join us, the Clovis Rodeo Association and many others in raising awareness and gathering funds for the fight against breast cancer! Please support this year-long, western industry-wide fundraiser to raise awareness for breast cancer research through the Tough Enough to Wear Pink campaign, being launched by western retailers and at rodeos nationwide throughout 2009.